SEO copywriting
Getting found by search engines is complex and unpredictable. It requires inbound links, great coding and to obey the engines' rules. It's a skill for which specialist web developers such as spider friendly should be sought.
But when it comes to incorporating searchable words into copy that is to be read by actual people, there's no substitute for a professional copywriter.
Optimised
Our job is to promote your product or service as usual – with powerful and appropriate language. Once your link has scrabbled its way up the search engine rankings, you don't want people simply to click the back button for want of useful info.
Writing optimised copy is a fascinating activity. It all pivots on the keyword (and key phrase) density and encourages a different kind of creativity from that kick-started by a normal brief.